From Biochemistry Lab to Chocolate Factory: The University of Waterloo Profile on ZoRaw's Founder
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From Biochemistry Lab to Chocolate Factory: Waterloo Profiles ZoRaw's Founder
The University of Waterloo Faculty of Science profiled ZoRaw co-founder Gigi Gill in its alumni spotlight series, tracing the journey from biochemistry student to founder of a national craft chocolate brand.
The University of Waterloo Faculty of Science published an alumni spotlight on ZoRaw Chocolates co-founder Gigi Gill, titled Fueling a Healthier Future. Written by Sharon McFarlane, Senior Communications Officer, the feature documents how Gill applied her biochemistry training to build the world's first protein-fortified, no-added-sugar chocolate brand.
Gill graduated with a Bachelor of Science in Biochemistry from the University of Waterloo in 2016. She entered the program imagining a career in medicine or pharmaceuticals. Her path changed in her early twenties, when she was diagnosed with type 2 diabetes after years of managing autoimmune issues that affected her physical and mental health.
The diagnosis that became a thesis
Eliminating refined sugar from her diet, Gill put her diabetes into remission. The hardest sacrifice was chocolate. A trip to Peru, where she toured a local chocolate-making workshop, became the catalyst for what would become ZoRaw. Inspired by the natural purity of cacao at its source, she returned to Canada and began experimenting with formulations in her basement.
"By changing the foods I ate, I was able to drastically reduce my health issues and even put my diabetes into remission."
Gigi Gill, ZoRaw Chocolates Co-founder, in the University of Waterloo alumni featureWorking with food scientists at Canadian universities and applying her biochemistry training, Gill spent more than a year iterating on formulas before bringing the product to market. She partnered with co-founder Tanveer to launch the brand and scale operations.
"Chocolate-making is incredibly scientific, and my education gave me the foundation to experiment and problem-solve until we found a formula that worked."
Gigi Gill, ZoRaw Chocolates Co-founderFrom basement to 4,000 stores
What started in a home kitchen now operates as a full chocolate factory in Mississauga, Ontario. ZoRaw produces up to 30,000 bars per shift, employs a team of 12, and distributes through more than 4,000 stores across Canada including Metro, Sportchek, 7-Eleven, Longo's, Fortinos, Familiprix, Nature's Fare, and Thrifty's/Healthy Planet.
The brand has been featured on The Amazing Race Canada and was recognized as one of six grand prize winners in the 2024 TELUS #StandWithOwners program, receiving over $200,000 in funding and resources.
Innovation-led manufacturing
ZoRaw's manufacturing approach reflects Gill's biochemistry background. The company uses AI and automation in its production processes, with systems designed to adapt to challenges such as the 300% year-over-year cocoa price spike the industry experienced. Quality testing and ingredient transparency, including heavy metals testing, are documented in detail.
Mentorship and advocacy
Outside of ZoRaw, Gill mentors women entrepreneurs through the Women Business Enterprises Canada Council (WBE Canada). She is a vocal advocate for greater representation of women in STEM and Canadian manufacturing.
"I'm passionate about taking everything I have learned and continuing to learn to advance manufacturing in Canada, and I hope ZoRaw's story inspires others, especially women, to be creative, push boundaries, and recognize that every small step today lays the foundation for something extraordinary tomorrow."
Gigi Gill, ZoRaw Chocolates Co-founderThe full ZoRaw collection is available at zorawchocolates.ca/collections/all.
FAQ
Where did ZoRaw founder Gigi Gill go to university?
Gigi Gill holds a Bachelor of Science in Biochemistry from the University of Waterloo, graduating in 2016. The University of Waterloo profiled Gigi in a feature titled Fueling a Healthier Future.
What inspired Gigi Gill to start ZoRaw Chocolates?
Gill was diagnosed with type 2 diabetes in her early twenties, which prompted her to eliminate refined sugar from her diet. After finding no satisfying chocolate options that fit her health needs, she began making her own, starting in her basement and drawing on her biochemistry training and collaboration with food scientists at Canadian universities. A chocolate-making tour in Peru provided additional inspiration.
What does Gigi Gill do outside of ZoRaw?
Gill mentors through Women Business Enterprises Canada Council (WBE Canada), supporting women entrepreneurs in Canada. She is also a vocal advocate for women in STEM and manufacturing.
Is ZoRaw chocolate good for people with diabetes or blood sugar concerns?
ZoRaw was specifically designed for people managing blood sugar, including those who are pre-diabetic, diabetic, or following low-sugar, low-carb, or keto diets. The chocolates contain no added sugar and are formulated to avoid blood glucose spikes, with added protein and fibre. Always consult a healthcare provider for personal dietary guidance.
How does ZoRaw use technology and innovation in its manufacturing?
ZoRaw operates an innovation-led manufacturing model that incorporates AI and automation. The company produces up to 30,000 bars per shift in its Mississauga, Ontario factory, all Made in Canada.
